SPARK is a simple play book and actionable road map for entrepreneurs, managers and CEOs to design, ignite and deliver innovation. The primary idea of this book is this — Innovation will be sustainable and successful only if it is built on a sound architecture and ecosystem. Most companies and institutions hope to create innovation with a strong isolated idea, genuine intention or by recruiting a genius wunderkid. This seldom works because innovation is ignited by the interplay of collaboration, alchemy, structure, candor, culture, environment, skillset, mindset, toolset, leadership, rewards, metrics, mission and strategy of the business.

In short, unless a business adopts a structured and systemic approach, innovation will not become a living reality. As the saying goes… it takes a villageto raise a child. Similarly, it takes an ecosystem to create innovation. This practical book offers business leaders the tools, perspectives, insights, case studies and an easy to adopt framework to kick start their innovation journey.