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Startup Secrets


A practical and powerful guidebook for new and young entrepreneurs.




Startup Secrets is a simple and practical guide for new and young entrepreneurs.


The journey of an entrepreneur is uncertain, choppy and fraught with risks. At the same time it is exciting and inspiring. This is because the temptation of future glory and success are seductive. Most new entrepreneurs are driven by optimism and as a result have a propensity to underestimate the risks involved and overestimate the odds of success. I have mentored entrepreneurs and CEOs for nearly 30 years - what I have observed is this:


Entrepreneurs that consistently succeed are grounded and make market reality their best friend. They look at everything from the customers’ perspective. They know that their business has a chance to succeed only when the customers are excited by what they have to offer.


Startup Secrets provides an actionable formula for entrepreneurs  to create the building blocks of success.  So strap on your buckle and get ready for the greatest journey of your life!

Startup Secrets

  • Publisher : Global Entrepreneur Xchange (GEX) 

    Publication date : May 10, 2021 

    Language : English 

    Format : Hardback | 122 Pages 

    Dimensions : 147mm x 210mm x 12mm

  • Karthik Siva

    Karthik Siva is a highly acclaimed and respected international strategy consultant, nation branding expert and leadership mentor to CEOs and entrepreneurs. He is the founding Chairman of Global Entrepreneur Xchange and Global Brand Forum, Asia’s most influential Forum for brands, business and leadership, described by BBC as the “Davos of Branding” and by Straits Times Singapore as the “World Cup of Branding”.

    After obtaining his Master’s in Business Administration from India, Karthik has spent more than 25 years in senior leadership positions advising Governments, regulators, global brands, regional corporations, NGOs and SMEs across Asia Pacific, US and the UK. Karthik currently advises and enables business owners and SMEs to globalize and scale their businesses through strategy, innovation, branding and leadership development.

    Karthik is also a highly sought-after keynote speaker and trainer in international and regional forums. Karthik’s leadership and expertise has been recognized and commended by several CEOs and entrepreneurs including Nobel prize winner and former Vice President of the United States – Al Gore. Karthik is also the author of Tools, Tips & Thoughts for Entrepreneurs, SPARK, Present and Persuade with Power, Startup Secrets & Checklist for CEOs.

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