Innovation is about solving customer problem

Innovation is about solving customer problem

By Karthik Siva

The true mission of any business must be to solve problems or to create solutions to customer problems that are better, smarter, cheaper, faster or simpler.

The reality is this – if your business does not solve customer problems today, it is not going to have customers in the future. This means, any business must be frequently asking itself if it is effectively solving customer problems and doing it better than anybody else.

[Photo by Christine Sandu on Unsplash]

WHEN A BUSINESS SOLVES A BIG PROBLEM,
IT GETS BIG REWARDS.

Photo by Blake Wisz on Unsplash

The converse is also true – when the business solves small problems, it gets small rewards. The business world is full of startups that are creating solutions and products that do not solve real customer problems.

Successful businesses are relentlessly focused on solving their customer’s problems. In return, their customers gratefully reward them with their loyalty and profits.

A business must worry about two questions:

WHAT CUSTOMER PROBLEM
IS IT SOLVING?

IS IT SOLVING THE PROBLEM BETTER THAN
ANYBODY ELSE?

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Innovation is about solving customer problem

Innovation is about solving customer problem

By Karthik Siva

The true mission of any business must be to solve problems or create solutions to customer problems that are better, smarter, cheaper, faster or simpler.

The reality is this – if your business does not solve customer problems today, it is not going to have customers in the future. This means, any business must be frequently asking itself if it is effectively solving customer problems and doing it better than anybody else.

[Photo by Christine Sandu on Unsplash]

WHEN A BUSINESS 
SOLVES A BIG PROBLEM,
IT GETS BIG REWARDS.

The converse is also true – when the business solves small problems, it gets small rewards. The business world is full of startups that are creating solutions and products that do not solve real customer problems.

Successful businesses are relentlessly focused on solving their customer’s problems. In return, their customers gratefully reward them with their loyalty and profits.

Photo by Blake Wisz on Unsplash

A business must worry about 2 questions:
 

WHAT CUSTOMER PROBLEM
IS IT SOLVING?

IS IT SOLVING
THE PROBLEM
BETTER THAN ANYBODY ELSE?