“Sound strategic thinking puts the business in control and enables it to create the future rather than merely adapting to it”
You will walk away with a clear business roadmap, ready to create sustainable results immediately.
There are two things that are certain about the future:

Helped Over
3000 Entrepreneurs
1
2
It will be different
It will be a surprise
Most companies do not have a clear strategy despite how unpredictable the future is. This leads to generic products, falling profits, diminished productivity, loss of customers and attrition of employees.
Entrepreneurs know they need a strategy, yet these mistaken notions stop them from having one:
Strategy is complex, it is too difficult for me.
Strategy takes too long to learn, I don’t have the time.
Strategy is expensive, it is only for large companies.

Some of them have successfully publicly list their business

Some of them have gone on to win the EY Entrepreneur of the Year Awards
Why attend this masterclass?
For the first time ever, Strategy has been distilled into just
10 simple questions for you to reflect. No jargons. No complex interpretation.
The 3-day masterclass uses interactive and immersive techniques along with proven strategic frameworks so that business strategy becomes fun, practical, and less technical.
You’ll learn from the success and failures of other companies through proprietary local & international case studies so you won’t have to repeat the same mistakes.
You’d be able to see things outside of your own perspective by closely networking and learning from 30 other CEOs & Entrepreneurs from different industries.
There will be a dedicated session for application where you’d be coached and given feedback on your business strategy.
Meet The Trainer
KARTHIK IS A GLOBAL MENTOR TO 3,000 BUSINESSES

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Chairman of the Global Entrepreneur Xchange, a global platform that was created to empower, equip and educate entrepreneurs with a view to enhancing their capabilities to become future ready and globally competitive.
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Founding Chairman of Global Brand Forum, Asia’s most influential Forum for brands, business and leadership, described by BBC as the “Davos of Branding” and by Straits Times Singapore as the “World Cup of Branding”.
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Spent more than 30 years in senior leadership positions advising Governments, regulators, blue chip global brands, multinational corporations, and SMEs across Asia Pacific, US and the UK.
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Personally mentored more than 1000 CEOs and Startups.
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Personally interviewed 70 billionaires to put together the world’s first in depth study on billionaire habits and attitudes.
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The author of Startup Secrets, Tools, Tips & Thoughts for Entrepreneurs, SPARK, How to Present and Persuade with Power and Checklist for CEOs.
AS SEEN ON



What's exciting about the Global Entrepreneur Xchange is its ability to help entrepreneurial companies learn at an ccelerated pace.
Tom Kelley
A Partner at IDEO
It really opened my eyes to see such a complex subject made so simple and practical. I think Strategy is very important not only for business, but also politics or for anybody who wants to do something serious.
Yeo Bee Yin
Former Minister of Energy, Technology, Science, Climate Change and Environment Malaysia


What I enjoyed most were the case studies & insights that Karthik shared not from textbooks but from his vast experience with international corporations and governments. It was a great inspiration to me.
Chiau Haw Choon
Group CEO of Chin Hin Group Berhad,
EY Entrepreneur of the Year 2017 Malaysia
What you will learn in this program:
1
How to be irreplaceable to your customers
Build a business that truly matters so much so your customers will mourn if you were to disappear tomorrow
2
Design a winning business roadmap
You’ll be crystal clear about where you are, where you’re heading, and how to get there
3
Dramatically differentiate your business
Develop a powerful brand positioning to stay ahead of the competition
4
Deliver irresistible value
Gain trust and loyalty from customers through innovative value creation strategies
5
Winning over your dream talents
Attract & align talents to create superior teamwork and performance
6
Improve financial performance
Develop the right business model that clearly defines how it can capture its future cash flows, profits, and revenues

Although i have been a small business owner for over 10 years, i have found this course refreshing because it has highlighted so many blind spots such as team dynamics, growth and common mistakes made by entrepreneurs. If you want to create a successful business, this course is essential!
Rizal SA
EZ Secure Storage

We have run businesses for many years before. However, when it was time to start-up another one, StartupX provided me with an up-to-date battle plan that was concise, practical and insightful. Plus, Karthik has always been my trusted mentor in the business realm. Highly recommended!
Jing Hui
Ludic Asia

The Curriculums
Getting Started
Highlights Include:
You’ll begin your journey by understanding the true definition of strategy
The truth about strategy no one tells you about
How strategy is distilled into 10 provocative questions and
how you can fully leverage on all of them
And much more
Question #1:
Does Your
Business Matter?
Highlights Include:
You’ll understand what it takes to be truly irreplaceable to your customers
How do you know if your business is relevant to your customers now
Finding out if your business matter, how does it matter, and to whom does it matter
Case Study:
How the TATA GROUP built Modern India and impacted the Whole World?
Question #2:
Is Your Business Competing in an Attractive Market?
Highlights Include:
You’ll find out if your business is in an attractive/ unattractive market and how to compete effectively in it
The significant impact the attractiveness of the market will have on your business that you must know
A tool to evaluate the attractiveness of your current market
Case Study: How IKEA Redefined the Furniture Industry for 70 Years and Stayed Ahead of its Competitors?
Question #3:
Are You Solving a Real Customer Problem?
Highlights Include:
You’ll learn how to develop an irresistible product/ service that actually solves your customer’s need
An understanding of how irresistible products are developed
How to effectively meet your customers’ needs and solve the actual problems they have
Case Study: How PRACTO is Disrupting the Healthcare Industry and Making it More Affordable and Accessible?
Question #4:
You Have a Product but Do You Have a Customer?
Highlights Include:
You’ll have a clear step by step guide on how to bridge your product to your customers
Who are the right customers for you?
What are they looking for?
Case Study: Why a Great Product or Technology Alone Cannot Create a Sustainable Business?

Question #5:
Does Your Business Have a Strategy?
Highlights Include:
You’ll gain clarity on how to develop a winning business roadmap
An overview of why more and more businesses fail to sustain themselves so you won’t have to repeat the mistakes
A snappy explanation of the elements needed to create a winning business roadmap
A proven tool to help you develop your business roadmap
Question #6:
Are You Thinking Like a Brand or a Commodity?
Highlights Include:
You’ll know how to dramatically differentiate your business to stand out amongst your competitors
A simple 2-step process to dramatically differentiate your business
A powerful tool to help you position your business strongly even in a saturated market
Question #7:
How Does Your Business Plan to Deliver Value?
Highlights Include:
You’ll bring back 10 different value creation strategies
Understanding how a business can create tremendous value without breaking the bank
A one-page overview of the 10 ways you can create value to your customers with the resources you have
Question #8:
Are You Listening Well and Learning Fast?
Highlights Include:
You’ll have a clear step by step guide on how to bridge your product to your customers
How to build a sustainable business by having an effective customer feedback system
Case Study:
The Rise and Fall of an American Icon

Question #9:
Why Should People Work for You?
Highlights Include:
You’ll know how to leverage on the culture of your company to attract your dream talents
How to create a culture that empowers and enriches your talents
Case Study: Why Culture is the Ultimate Competitive Advantage?
Case Study: How Google AdWords Outsmarted Overture?


Question #10:
How Do You Plan to Grow Your Business?
Highlights Include:
You’ll bring back
6 different growth strategies
A clear explanation on what the different growth strategies require and which one is suitable for your business
A easy tool to use for those who want to disrupt the market
Curriculum is subjected to minor changes based on the participants’ response to our pre-masterclass assessment where we can better understand the latest challenges of their business. We aim to customise the masterclass to ensure it is most relevant to the attendees.
Strategy Masterclass in summary enables you:
1
To build a business that truly matters
2
To design a winning business roadmap
3
4
To dramatically differentiate your business in a competitive market
To deliver irresistible value to customers
5
To win over your dream talents
6
To improve financial performance



BONUSES
-
We celebrate you for completing the masterclass
-
A highly respected local entrepreneur is invited to answer your questions in a panel session
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You can network with 300 CEOs & Entrepreneurs
SIX FREE SEATS for your guests to attend Alumni Night & CEO Powerchat, a banquet on the final evening of the masterclass where
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A global forum that enables entrepreneurs and CEOs in Southeast Asia to come up close and personal with some of the world’s most renowned, iconic and game changing innovators, entrepreneurs, CEOs and management thinkers.
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Our next speaker would be Marc Randolph, the co-founder of Netflix
ONE FREE SEAT to
Face2Face with Innovators

I want to express my thanks to Karthik, he has given me greater clarity in how my business should move forward. This gave me confidence in the future of my business
Adrian Swea
Founder of Melody Education Group
I have understood my business better and learnt how to bring it towards its purpose. Thank you very much, I highly recommend it
Firman Fauzi
Founder of Chicken Rice Guys


I am equipped with the mindset, skill sets, and toolsets that can bring us from a medium company to a big company
Rudy Tjendra
CEO of PT Valvindo Megah
Try It. Risk Free Guaranteed.
Go through the masterclass and if you feel it’s not absolutely valuable on the 2nd day,
you can request for a refund.
No questions asked.


To improve financial performance
6
To win over your dream talents
5
To deliver irresistible value to customers
To dramatically differentiate your business in a competitive market
4
3
To design a winning business roadmap
2
To build a business that truly matters
1
Strategy Masterclass in summary enables you:

What You Will Get
1
How to be irreplaceable to your customers
Build a business that truly matters so much so your customers will mourn if you were to disappear tomorrow
4
Deliver irresistible value
Gain trust and loyalty from customers through innovative value creation strategies
2
Design a winning business roadmap
You’ll be crystal clear about where you are, where you’re heading, and how to get there
3
Dramatically differentiate your business
Develop a powerful brand positioning to stay ahead of the competition
5
Winning over your dream talents
Attract & align talents to create superior teamwork and performance
6
Improve financial performance
Develop the right business model that clearly defines how it can capture its future cash flows, profits, and revenues

When Karthik first asked the question “Does Your business matter”, it actually stirred up something within me. It puts us in a better position to know where we are
Dato' Edwin Tan
CEO of Hatten Hotels Worldwide
Karthik is such an inspirational speaker, he really opened my eyes. What I’ve learnt is applicable to my company in order to bring it to the next level
Ng Boon Thiam
Group CEO of Biomed Global


What I enjoyed most were the case studies & insights that Karthik shared not from textbooks but from his vast experience with international corporations and governments. It was a great inspiration to me.
Chiau Haw Choon
Group CEO of Chin Hin Group Berhad,
EY Entrepreneur of the Year 2017 Malaysia
You will walk away with a clear business roadmap, ready to create sustainable results immediately.